Utility Avenue is a platform for business owners to promote and scale their businesses. Like Robert Ingersoll, we believe we rise by lifting others. So, we have created this spotlight to encourage local businesses every week.
Today, we give you Natasha Knutson, from Natasha Knutson Events!
Who is Natasha Knutson? How did everything start?
I am the owner of Natasha Knutson Events: the mom of two little girls who wanted to follow her passion for design and decor and do something in life that my girls can look up to. I have always had a keen interest in event design and decor. What started as a passion for event planning turned into a business opportunity. Once I decided that it was time to head back to work, I wanted to do something that would make me happy, and I could see myself doing for the rest of my career. Event planning was the ideal choice for me because it brings me joy and fulfillment.
What aspects of your background have helped you the most?
Growing up, my mom would always throw us lavish birthday parties taking care of the most minute details. All the kids wanted to attend, and people would talk about how amazing these parties were for months on end. She also had a knack for design. People would always ask her for her opinion and help with events, decor, and even outfits. I would sit and listen to what she would suggest. It always amazed me how she made everything look so perfect. My mom would throw herself in with all her soul on all of her projects. She is my inspiration.
At the beginning, which were the main challenges?
Starting a business from the ground up is challenging. To bring all the ideas that are floating in your brain to a cohesive business plan is the first step. One of my biggest challenges was figuring out what works for my business, what the market needs are, and how best to present them to potential clients.
Who was the most supportive of your idea?
I have been incredibly lucky to have so much support from friends and family. They encouraged me to start my business and have helped me with every step. They are my biggest cheerleaders, and I wouldn’t be here without their faith in me to succeed.
Who is your primary target audience?
Anyone who is planning an event is our target audience. Be it a wedding, a corporate event, a baby shower, or any other event someone needs to take to the next level. We are here to make your event a success. All the while, making sure the host is enjoying every moment along with their guests.
With all the competition in the world right now, what makes your offer unique?
In the Event Planning Business, understanding what your client wants and bringing it to life is what makes you unique. It is the relationship that you have with your client that helps you create their big day exactly how they envisioned it.
If you could go back in time, would you change anything?
I think about this a lot. I should have started this business a long time ago, but I always afraid of not succeeding, wondering how well my business would be received. We let our fears hold us back so much sometimes, and I just wish I had jumped into this business a lot sooner.
What challenges do you see ahead of you?
Given the current situation with Covid-19, there is uncertainty about how things would be soon. People are canceling events and celebrations, and things look a little bleak, but I also see the light at the end of the tunnel. People love to celebrate and have a great time. We can’t keep away from these celebrations for a very long time. Once the virus settles, we will be back up and, hopefully, come back stronger.
Have you used Utility Avenue? How would you describe your experience with the platform?
We have used Utility Avenue to interact directly with our potential clients. We can reach a significant number of potential clients and have been able to answer their questions and have had clients book us via Utility Avenue. It is an excellent resource for small business owners looking for new clients.
Would you like to send a message to your followers?
Follow your heart and if you need help with your events give us a call 😉
Natasha Knutson Events’ Contact Info
- www.natashaknutson.com
- 754-800-5262
- natasha@natashaknutson.com
- IG: @natashaknutsonevents
- FB: @natashaknutsonevents
Photo credit: Odette Photo+Art