Marketing experts, are they necessary?
Should You Spend Money in Marketing?
Imagine you are starting a small business and need to invest carefully to avoid wasting money. You have done all the numbers and your small company needs to take off. For that, you need to attract people to hire your services, buy your product, or visit your place.
How can you achieve that?
It will help if you market your business.
Marketing might not be something you want to spend money on, especially if you don’t have a lot of resources. You don’t want to spend on advertising or hiring marketing experts in case you fail to generate the necessary revenue. However, without a big initial budget, it is possible AND essential to pay for ads, hire marketing experts, or both.
Why use experts?
To make a new business grow, you need to attract clientele. Whether it is a restaurant, or a car dealership, or a hair salon, you can promote your biz by word of mouth. But today’s world is highly competitive, and entrepreneurs are no exception. Word of mouth and fliers alone will not lure customers into your business. DIY-ing your social media might not give you the desired results.
If marketing were easy, there would not be marketing careers, online courses, or marketing experts. They exist for a reason: to spare you of the painstaking process of having to organize ideas, generate content, create organic followers, and attract clients. Big billboards, bench signs, bus signs, and taxi signs still work. But the internet has revolutionized the marketing world as well.
Why pay for marketing?
Business.com, Inc.com, and Digital Entrepreneurs stress the importance of marketing. You should keep in mind that it’s better to hire experts to do a job you are not familiar with.
We share some of those reasons:
Experts will use modern marketing methods and strategies.
Modern marketing is continuously evolving and it requires many different skill sets. Running a business, especially if you are a solopreneur, makes it harder to do everything by yourself. You would have to learn it all and take time to practice. In the end, you would have to devote more time to market the business than to run it.
Experts will develop creative and interactive resources.
Creating engaging text, although important, is not enough. There are resources, like videos, podcasts, infographics, banners, and headers. All of that, coupled with the text (which should be truthful, well-written, and SEO-friendly), requires additional training and skills. Depending on the complexity of the message, this can be even harder for the average person. That’s why marketing experts are necessary.
Experts are cost-effective
If you choose to do it yourself, it could be a slow process. You would have to learn how to work with different tools, and you might not be able to focus on your role as a business owner. Appointing a person without proper qualifications could be even more harmful and end up being very costly.
Whether you hire a marketing company or create your team in-house, you would be saving money. Hiring the right professionals for the job will bring you good results. It is an investment, and the outcome would translate into more customers, more business, and more money.
Experts will help you build your brand.
Even many social media addicts fail to comprehend the tricks of Facebook, Twitter, or Instagram. A single mistake can end up being unfavorable for your business reputation or your social media engagement. That’s why it comes handy to have a team member in charge of monitoring engagement, interacting with your audience and exploring the trends.
Experts will help you develop your website concept.
Business.com says: “A marketing campaign will fail if the business doesn’t have a well-designed website and a carefully crafted brand presence. A website is the foundation of all marketing campaigns and needs to provide a good user experience to visitors, regardless of the platform they approach it from.”
It also adds “Your website should be easy to navigate, mobile-friendly, SEO-friendly, quick to load on all platforms, aesthetically pleasing, and informative. It should be designed following your branding to ensure it conveys the right message to your target audience.”
The role of Utility Avenue
When you think of it, Utility Avenue is a marketing tool. It is free advertising. As more people use the app, there are more and more potential clients for those who promote their business or side gigs through our platform. So, Utility Avenue is a marketing tool that is free to use and charges you ONLY fifty cents when you sell a service.
Final thoughts on using a marketing team to scale your business.
According to Web Strategies Inc., Business-to-consumer (B2C) service companies devoted 15.6% of revenue to marketing, while business-to-business (B2B) ones did 8.6%.
If the numbers are so high, it’s because marketing brings clients and creates business opportunities. Whether you build in-house or hire an outside team, discuss your goals with the marketing team. Also, please pay close attention to their suggestions. They might have ideas to improve the business that you hadn’t thought of.
So, as a business owner, think about marketing as a way to scale your business and be limitless.