Building connections.
We talked about networking a while back. For more about building connections, read on. This time, in Utility Avenue’s Spotlight, we feature Victoria Allison — Business Entrepreneur, a virtual assistant, and founder of Slow Dancing With Alzheimer’s.
Have you ever wondered what it means to build a connection? Do you market your business right off the bat, or do you wait until someone asks you a question about your business? There are many avenues to take, but it takes the right one to make a lasting connection.
In today’s world, we crave human connection. It is not enough to be seen; we need to be heard and understood. We need to know that people care about us as individuals. When you are pitching your business, it is not about you. It is really about your potential client and his needs. That potential client has an unmet need, and it is your job to find out what that need is. Get to know their why.
Often, building connections is about getting to know others on a personal level. This is why Facebook, Instagram, and LinkedIn can be effective when marketing. Other professionals post about what gets them excited on a personal level. Questions are asked, and answers are given. Somewhere in between this interaction, tidbits of personal information are retrieved from both parties. Live streaming videos have become popular in the last few years and especially now in a COVID stricken world. The one reason? Personal connection.
How can you promote your business on social media platforms, you ask?
Join Facebook groups that pertain to your niche.
Introduce yourself, and spend time answering questions in the group. It will go a long way. A suggestion would be to answer at least ten questions before even thinking about promoting your business.
This is organic marketing. Building a connection with someone comes first. You become more valuable when you can share your ideas.
Post Instagram pictures of both things that interest you and things that involve your business. Make sure to insert your links on your posts so people can easily find your website. Pinterest is another excellent tool to direct people to your website. Your rich pins can generate clicks and bring traffic to your site.
Lastly, when you have subscribers, it is helpful to thank them for following you. After all, if it weren’t for them, your business may not be as successful without them. This can be sending them a personalized email saying thank you, a mailed birthday card or anniversary card. You can also find small giftables to send them through the mail. This will ensure that they will stay with you, and your subscribers will feel special. This is how you keep loyal clients.
Final words about building connections
As you can see, building connections takes work and a lot of it.
You may need to block off time during the day just to build relationships, but you will see that it is so worth it! When you genuinely listen to your client, provide them with real solutions and make them feel special, you are sure to not only create new connections, but you will keep those that you have already made a connection with.
More about Victoria Allison
Victoria is currently a Dementia and Alzheimer’s Program Manager with experience in sales and marketing in the Senior Living community. She has been in the Senior Living Community for 3 years. Her favorite thing about her job is building relationships. Building relationships is what Victoria does in her Virtual Assistant business. She loves following through on tasks that give clients that special personalization!
Facebook: www.facebook.com/victoria.allison.985
Pinterest www.pinterest.com/vallison352/
Instagram: www.instagram.com/victoriaallison91
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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.